Theodor Tobler, Swiss World". Swissworld.org. Archived from the original on 6 June 2011 . Retrieved 11 February 2016. In July 2017, in response to Toblerone's 2016 reduction in size, UK variety store chain Poundland launched its own version of Toblerone called "Twin Peaks", which is larger than the modified Toblerone bar. [29] Cultural impact [ edit ] Moss-covered anti-tank pyramids, commonly referred to as "Toblerones" Meo, Carlo (2012). Design marketing. Innovare cambiando i significati del consumo (in Italian). Milan: Gruppo 24 Ore. p.53. ISBN 9788863454413. Nasce così una delle aziende che hanno fatto la storia e la fortuna del cioccolato [...] le leggendarie Branches (1904)[Thus was born one of the companies that made the history and fortune of chocolate [...] the legendary Branches (1904)] Tobler". Historical Dictionary of Switzerland (in French). 18 December 2013. [His son Theodor entered the business in 1894 and in 1899 set up a chocolate factory, whose products were very successful.] Toblerone ( / ˈ t oʊ b l ər oʊ n/ TOH-blər-ohn, German: [tobləˈroːnə]) is a Swiss chocolate brand [1] owned by Mondelez International (originally Kraft Foods). It is produced in Bern, Switzerland, [2] was sometimes manufactured elsewhere in the past, and is planned to be made in Slovakia from the end of 2023. Toblerone is known for its distinctive shape, a series of joined triangular prisms and lettering engraved in the chocolate.

A triangular set of residences for students of the University of Manchester on the Oxford Road, Manchester, England, built in about 1975 are known as the Toblerones. [35] [36]UK comedy character Alan Partridge battled a longstanding addiction to Toblerones, which became a running gag of his TV series. [ citation needed] For the yearly Toblerone Schoggifest, a special oversized bar is created to celebrate the bar's anniversary. The bar's weight represents the years of Toblerone, with the first bar in 2008 weighing 100kg. [16] University of Manchester". The Hitchhiker's Guide to the Galaxy: Earth Edition . Retrieved 3 November 2014. In the past it was manufactured in other locations including Bedford in England, and Dundee in Scotland from the 1930s up to 1969. [23] In the 1970s and 1980s, it was manufactured under licence in Yugoslavia by Kraš in Zagreb (now in Croatia). [ citation needed]

The largest-sized Toblerone in production [37] is used as a running gag in the 2017 Netflix series Neo Yokio. [38] See also [ edit ] By 1920, the popular Toblerone recipe already faced competition from other manufacturers, for instance from another Swiss manufacturer, Cailler, who launched the Chocmel tablet that year. [26] Another comparable chocolate made in Switzerland (in this case both for the ingredients and shape) is Mahony, produced by Frey. [27] [28] A Toblerone version made of dark chocolate was launched in 1969. A white version was launched in 1973. [13]The interior of the Tobler factory in Switzerland was the location where the title sequence of Willy Wonka & the Chocolate Factory was filmed. However, the majority of the film was produced in West Germany. [33] Svensson, Britta (5 January 2007). "Nej det handlade inte bara om Toblerone..." (in Swedish). Expressen. Archived from the original on 21 October 2012 . Retrieved 24 January 2007.

Bar sizes range from ten centimetres to nearly one metre, all similarly proportioned. According to Schott's Food & Drink Miscellany the sizes and number of peaks for Toblerones are as follows: Selwood, Daniel. " Poundland unveils Twin Peaks, a Toblerone-style chocolate bar," The Grocer, 19 June 2017. Retrieved 8 July 2017. Frank, Allegra (25 September 2017). "Neo Yokio's big Toblerone is real, to the internet's delight". Polygon . Retrieved 11 February 2019. TOBLERONE - Toblerone Schoggifest 2010". Toblerone.ch. Archived from the original on 22 December 2008 . Retrieved 11 February 2016. Theodor Tobler applied for a patent for the Toblerone manufacturing process in Bern in 1909. [8] The Toblerone brand was trademarked the same year, at the Swiss Federal Institute of Intellectual Property in Bern. [10] Albert Einstein, who was working at the institute as a clerk, might have been involved in the patenting. Toblerone was thus the first patented milk chocolate bar. [11] It is probably also one of the oldest candy bars using milk chocolate, although not the very first one; the Branche, another iconic product of the Swiss chocolate industry, had been launched a few years earlier. [12]

Toblerone maintains peak performance". Confectionery Production. 26 July 2019. The product has encountered rivals during its 111 year history, including a similar Kolumbo bar in Croatia, and Swiss company Chocolate Frey's triangular Mahony bars. Higher costs take bite out of Toblerone, shrinking UK bars". Sydney Morning Herald. 9 November 2016.