The supplied remote control is a traditional long plastic affair with the buttons all laid out in a logical manner. There is also an Auto mode which is just as good and uses Alphonso Video AI to enhance the image based on what type of content is on the screen, but to do so it will collect data about what you’re watching and use that to better target advertising. Unfortunately, its image processing is significantly worse than on the higher-tier Hisense TVs, so there's visible digital noise when watching low-bitrate content from streaming platforms. When Ultra Smooth Motion is used, we encountered Soap Opera Effect (SOE) with the interpolation modes and, depending on the level of interpolation used, we also noticed more image artefacts with fast-moving objects breaking up at the edges as the system attempted to keep up with creating new frames with fast motion. The Hisense also has more features overall, such as VRR and 24p judder removal from more sources, which makes up for the Roku's slight edge in picture quality.

The biggest downside to Hisense TVs compared to more expensive competitors is the quality control issues.Picture quality tests include broadcast 1080i high-definition TV, Freeview, Freeview HD, viewing angle and the stability of motion in fast action scenes. Don't confuse it with the standard E7K, which has a lower screen refresh rate (60Hz, compared to the Pro's 120Hz), no built-in subwoofer and an older version of Hisense's VIDAA operating system. You can spend more on a Hisense TV to get more features and better image quality, but in general, for more expensive TVs you might be better served by a nice set from a brand like LG or Sony. The larger screen sizes in the A7GQ line-up use IPS panels which have much better off-axis viewing angle performance, but weaker contrast. Credit is provided by Novuna Personal Finance, a division of Mitsubishi HC Capital UK PLC Authorised and Regulated by the Financial Conduct Authority.

The UX isn't the only TV that got some love this year, as Hisense has also made considerable improvements to the rest of their ULED lineup.But first, if you haven’t already, consider subscribing for more videos every Monday, Wednesday and Friday! Like the UX above, Hisense is still working out the exact details, so some design elements shown here might not be available in all regions. There are often problems with uniformity and color accuracy, and their TVs have more bugs and quirks than models from name brands. As always, for purists, we would recommend disabling the Ultra Smooth Motion settings for film and drama content, but there are user settings for use with video content and sports if you feel you need those. Hisense 55E7HQ is compatible with VRR (40…60Hz) technology, which means it can use this feature if the content supports it.

Still, it's a great TV for gaming, as it has superbly low input lag and variable refresh rate support for a responsive, nearly tear-free gaming experience.What’s more is that, even within the context of Hisense TVs, you won’t have to spend too much more to get a 4K TV, either. It's also quite a bit dimmer, with worse contrast, than the other models, so HDR content doesn't look as vibrant overall. You will be missing out on more full-featured HDR support by way of HDR10+ and HLG, and you won’t be getting fancier audio technologies like Dolby Atmos.

Two of the four HDMI sockets support 4K/120Hz, VRR and ALLM gaming features, plus there's a Dolby Vision gaming mode that goes up to 4K at 120Hz. While the mid-range drivers are limited in their range of frequencies, they’re also entirely innocuous.HDR content looks acceptable, with visually appealing saturated colors, but it's not bright enough to bring out the content creator's intent. Well, ULEDs are traditional LED TVs that come with an extra layer between the panel and display that’s aimed at providing better contrast and deeper blacks in conjunction with some proprietary Hisense software. Once downloaded, it offers a way to browse available content on VIDAA U, as well as turn your touchscreen into a trackpad to navigate app icons or playback controls onscreen. Sadly it doesn’t seem to support freesync which meant it was a tearing mess at least in CSGO with my underdesk PC setup, but it was passable. A lot is crammed into a small amount of space, but the design feels relatively unique, which is notable in a flooded television market.