Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

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Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

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Celebrating the role of play in the lives of world-renowned creatives such as Alicia Keys, Yotam Ottolenghi and Peggy Gou, I found myself pondering some of the topics that came up in both natural and more structured discussion even days later. I don't think I would have got the richness of this without the face to face course” The exhibition consists of a range of stunning 2D and 3D work in a variety of scales, from jewellery to sculpture, and the show includes both wall mounted and plinth based exhibits. The exhibition comes with a set of gallery interactives which include: a LEGO® wall, two build tables at different heights and stools, two quizzes on magnetic boards, a set of three magnetic jigsaws, a LEGO Memories activity on a magnetic board, a set of LEGO books for a reading area, two LEGO maze tilt tables and a mini-figure safari. 48kg of loose LEGO is also provided for the LEGO wall and build tables. It can also be used for LEGO workshops and activities organised by the hiring venue. There is also a large scale LEGO mosaic activity available to hire for the duration of the exhibition and there may also be the possibility of borrowing two LEGO character costumes. Collaborating with entertainment, art and design, music, fashion, sports and gaming partners to create playful spaces and experiences for communities around the world,

Could use an updated introduction or epilogue looking at the future of LEGO which has continued to see revenue growth as well as an increase of gross profit from 13.5% to 30% and what strategies have continued to work for LEGO. Then it talks about the 7 truths of innovations that Lego used to move the company forward. But here it also talks about how pursuing these truths led Lego to the brink of bankruptcy. Good to hear a company talking about its failures and how it used those failures to turn around.For the 2022 LEGO Play Well Study, the company polled more than 55,000 parents and children in over 30 countries and found that almost all parents think children strengthen their creativity (93%), communication (92%), problem-solving skills (92%), and confidence (91%) while they play. When children play, they develop skills that help them thrive in a rapidly changing world. Because of the organizational scheme, there's some jumping around in the chronology, and some simplification of the narrative. But the final chapter provides a nice tying together of each of the discussed projects into a nice holistic view. Talks about Lego, which emerged from Billund Denmark as one of the most loved toy companies in the world. Lego is still a privately held company(according to me a remarkable achievement till now) Our training programmes are fun, engaging and inspirational. With high quality videos, interactive activities, playful quizzes and short, easily digestible modules, the Initiate course is one of the most fun online courses around! Reading this book was like playing business school buzzword bingo. While it is possible that Lego was one of the most buzzword compliant companies of all times with Blue-Ocean Strategy, Clayton Christensen, Open Innovation, Innovation Matrix all making appearances. But given the short shrift the author spends in describing how these strategies were used in the company it’s impossible to tell.

The exhibition will require approximately 250 to 350 sqm but can be adapted to fit a range of spaces. In the lead up to its 90th Anniversary, the LEGO Group will be celebrating fan creativity and 90 years of LEGO play with a range of activities to help those of all ages experience the joy and benefits of play for themselves. These activities include: Showcasing children’s ability to turn mundane moments into playful adventures, and providing inspiration to help parents to do the same as part of the LEGO Foundation’s #PlayPledge movement,In the end the company arrived at a point where many sets cost more to manufacture than they retailed for, while management was unaware of any issues, not talking to each other.

People tell us they love this course, with over 60% saying their expectations were exceeded and 100% saying their expectations of the course were met. It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. This book is about the history of Lego and how they first became famous and successful, but it mostly is about the business decisions that lead to their near-collapse, and what the company did to turn itself around. This means this book has a lot of interesting parts about the company itself and the philosophy that drives it. It also has some long and astute observations about business decisions that are analyzed in how they can affect a company, and how they actually worked out for the company in question. The opportunity for experiential learning- actually trying out some of the activities really helped to consolidate the learning for me”I just wanted to say how much I liked the training. The layout and interactivity of it was great, it was professional and well designed, and it was very interesting.” It took the work of a group of talented analysts to convince them that while some of their recent business decisions were quite successful to say the least (Star Wars, Harry Potter, and Bionicle), altogether the company was losing money on developing and even selling their products. The author had hard time figuring out what book he was writing. Was it about the 7 Truths of Innovation in Chapter 1? Or was it about the wave of innovation the new CEO Plougmann brought to the company? Nope. Perhaps it was the Lego in danger of failing story in Chapter 3. Nope. Or the story of the new CEO building an Innovation Culture in Chapter 4? Nope. Perhaps it was about Binacle? Lego Universe? Lego Games? Your guess is as good as mine. And yet the LEGO company were told by experts and consultants in the 1990s and 2000s that LEGO was dying, that kids no longer wanted to play with toys but instead wanted to play online and with computer games. And that advice, plus some changes in the way kids play and the global environment, led the LEGO company down a path of changes to the business that had terrible financial repercussions. Putting a survival plan ahead of a growth plan was challenging given that people were clamoring for the strategy - a road map for reviving profits and returning LEGO to the top of the toy industry. ... Right now, our mission is just to survive."



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