To ensure that this collection delivers real results and real value to those with curls, it was developed alongside Alterna’s curly-haired team members and Alterna stylists. They worked with the product development team to test and refine five new versions of the clean and vegan formulas that My Hair. My Canvas. is known for. I’ve always been quite intrigued by the Alterna hair care brand, as I really like their process regarding how they formulate their products; they take a skincare-like approach and include ingredients that have proven results within the skincare arena (such as Caviar) and consequently, you have products such as the Exfoliating Cleanser the Moisture CC Cream. I realise this all could be clever marketing, but their range is vast (47 products in Feelunique) and they do a lot of things that pique my interest, so I was keen to give their newest launch the Alterna My Hair, My Canvas range a go. Vegan Botanical Caviar: sustainably sourced and is known to add intense hydration, improve moisture retention and smooth the cuticle to add bounce, shine and strength through the revitalizing power of its unique blend of hydration polysaccharides and free-radical neutralizing antioxidants. Boost hydration and care for your textures and curls with our Begin Again Curl Conditioner or More Butter Masque, lengthen curls with initial use with our Loosen Up Curl Elongator, or fight frizz with our Begin Again Curl Cleanser and My Way Curl Defining Gel. All products are designed to leave your hair with amazing results.

As our My Hair. My Canvas. line of product shows, Clean Philosophy is not static — every year we’re working hard on making our products even better, and think how we can improve our use of resources and environmental impact even further. New additions to My Hair. My Canvas., such as the Restore Rituals and MeltAway No-Rinse Micellar Cleanser products, are a testament to that. Ultimately, Alterna means using only clean and pure ingredients that are required for beautiful and healthy hair.

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In addition, we focused on finding ways to minimize the environmental impact of the new product line. So, besides 100% vegan formulas, we designed all bottles, jars and tubes with 50% post-consumer recycled plastic and twist-open and close pumps to reduce plastic waste.

lengthen curls with initial use with our Loosen Up Curl Elongator, or fight frizz with our Begin Again Curl Cleanser Kakadu Plum Extract: is known to add moisture and hydration and maintain a level of collagen and elastin that is essential for healthy, lustrous hair. It’s reputable for containing the world’s highest concentration of Vitamin C of any known plant. It’s full of antioxidants, antifungal, antiviral, and has anti-inflammatory properties.

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Fair Trade Cocoa Butter: traditionally used to nourish, strengthen, moisturise, and soften hair. Our Cocoa Butter is Fair Trade USA certified. A majority of women worldwide have wavy, curly, or coily hair and prefer products designed specifically for their texture. At Alterna, we understand that every curl is unique and that wash days can be laborious for the curls crowd. This collection simplifies the curly haircare routine, as our multi-benefit formulas cater to all curls, reduce the number of products needed – and still achieve amazing results. Alterna, a visionary creator of luxury haircare products formulated without harsh chemicals and additives, announces the launch of its Textures & Curls collection from My Hair. My Canvas., Alterna’s 100% vegan line celebrating self-care and self-expression. The high-performance, silicone-free collection offers 5 formulas designed to celebrate natural textures and curl types. Alterna’s innovative curls line is made with new hardworking ingredients that are gentle on every strand, like Fair- Trade Cocoa Butter, Shea Butter, Kakadu Plum Extract, Moringa Seed Oil, and sustainably sourced Banana Flower, and each formula features My Hair. My Canvas’s signature sustainably sourced Vegan Botanical Caviar and new Fair-Trade Coconut Oil. From the non-greasy and lightweigth My Way Curl Defining Gel to the moisturizing More Butter Masque, the line is full of unique textures — and free of harsh chemicals like silicones, parabens, and SLS/ SLES sulfates. As with all My Hair. My Canvas. products, the curls line proudly features vegan formulas and is PETA- certified cruelty-free. Each product in the Textures & Curls collection is designed to help hair look and feel healthy and strong to make it easy for anyone with curls to celebrate their style.

Our innovative curls line is made with new hardworking ingredients that are gentle on very strand, like our Fair-Trade Cocoa Butter, Shea Butter, Kakadu Plum Extract, Moringa Seed Oil, and sustainability sourced Banana Flower, and each formula features My Hair. My Canvas’s signature sustainably sourced Vegan Botanical Caviar and Fair-Trade Coconut Oil. From the non-greasy and lightweight My Way Curl Defining Gel to the moisturising More Butter Masque, the line is full of unique textures – and free of harsh chemicals like silicones, parabens and SLS /SLES sulphates**. As with all My Hair. My Canvas products, our curls line proudly features vegan formulas and is PETA- certified cruelty-free. Each product in the Texture & Curls collection is designed to help hair look and feel healthy and strong to make it easy for anyone with curls to celebrate their style. Building upon the belief that haircare is self-care, My Hair. My Canvas.,from industry leader Alterna, has been created to empower the millennial woman to define beauty on her own terms. This versatile and indulgently playful range offers her the care and styling products she needs to prime her “canvas”, create her looks and extend her styles.

Combine Products from the Range for a 'Next Level' Look

our curly-haired team members and Alterna stylists. They worked with the product development team to test and Boost hydration and care for your textures and curls with the Begin Again Curl Conditioner or More Butter Masque, lengthen curls with initial use with the Loosen Up Curl Elongator, or fight frizz with the Begin Again Curl Cleanser and My Way Curl Defining Gel. All products are designed to leave you with amazing results. Shea Butter: is widely known as a pure, pristine natural and healthy moisturiser for softer and more beautiful hair. It’s also known to help prevent water loss and even breakage.