Fanta e arancia, un matrimonio all'italiana". The Coca-Cola Company (in Italian). Archived from the original on July 17, 2019 . Retrieved March 17, 2019. During the war, the Dutch Coca-Cola plant in Amsterdam (N.V. Nederlandse Coca-Cola Maatschappij) suffered the same difficulties as the German Coca-Cola plant. Keith put the Fanta brand at the disposal of the Dutch Coca-Cola plant, of which he had been appointed the official caretaker. Dutch Fanta had a different recipe from German Fanta, elderberries being one of the main ingredients. [4] Lilt drink brand to be scrapped and renamed Fanta". www.bbc.co.uk. BBC News. February 13, 2023 . Retrieved February 13, 2023. In Mexico, Fanta is made with sugar whereas the US version uses high fructose corn syrup. In the UK, the sugar content was reduced in 2017 to 4.6g per 100ml in the standard version (non-sugar free) to ensure that the product was below the 5g that will incur the soft drinks levy ( sugary drink tax). This was a third lower than the recipe used before 2016, as some of the sugar was replaced by sweeteners. [15] Following the launch of several drinks by Pepsi-Cola in the 1950s, SNIBERG relaunched Fanta in 1955 with a different formulation. Coca-Cola in 1960 bought the brand, distributing it all over the world. The drink was heavily marketed in Europe, Asia, Africa, and South America, although it did not become widely available in the United States until the 1960s because the company feared it would undermine the strong market position of their flagship cola. [5] Even then, its availability was spotty at best especially after the 1980s due to sister brand Minute Maid selling similar products under its own name. It wasn't until 2001 that Fanta finally received a national push due to the U.S.'s growing Hispanic population and the drink's proven popularity in Latin America. [6]

History [ edit ] Wartime product [ edit ] Fanta Klassik ("classic") was sold in Germany in 2015, marking the 75th anniversary of the drink. Fanta orange from Mexico Modern product [ edit ] Logo used before re-branding in 2016. This logo was first introduced in 2008, shown here is the 2010 version. However, it is still used in some other countries. a b c d Mikkelson, Barbara (April 29, 2011). "The Reich Stuff?". Snopes . Retrieved March 11, 2012.In 1943 alone, 3 million cases of Fanta were sold in Germany. Many bottles were not consumed as a beverage but used as a cooking ingredient to add sweetness and flavor to soups and stews, as sugar was severely rationed. [2] [3] This list contains numerous Fanta flavors from around the world, including well-known and lesser-known fruity variants since the 1940s. [18] Snyder, Benjamin (March 3, 2015). "Coke pulls Fanta ad over Nazi controversy". Fortune . Retrieved March 9, 2015. UM fanta shokata". Universal Media. Archived from the original on November 27, 2014 . Retrieved September 13, 2012. The modern-day orange Fanta was first produced in Naples, Italy in 1955 by a local bottling plant using locally sourced oranges. [7] [8] [9] The design of the classic annulated bottle comes from these years.

Fanta Orange - SmartLabel™". smartlabel.coca-colaproductfacts.com. Archived from the original on July 29, 2018 . Retrieved July 31, 2018.

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Fanta - Fruit Flavours & Ingredients | Coca-Cola GB". www.coca-cola.com . Retrieved October 12, 2023. In early February 2023 The Coca Cola Company announced that Lilt - a Pineapple and Grapefruit soft drink sold in countries such as the UK and the Republic of Ireland would be rebranded simply as Fanta Pineapple and Grapefruit flavour with rebranding taking effect from 14 February 2023 onwards. [17] Fanta Flavors [ edit ]

a b c d Pendergrast, Mark (1993). For God, Country and Coca-Cola: The Unauthorized History of the Great American Soft Drink and the Company That Makes it. New York: Charles Scribner's Sons. ISBN 9780684193472.During the Second World War, the United States established a trade embargo against Nazi Germany, making the export of Coca-Cola syrup difficult. [2] To circumvent this, Max Keith, the head of Coca-Cola Deutschland (Coca-Cola GmbH), decided to create a new product for the German market, using only ingredients available in Germany at the time, including sugar beet, whey (a cheese byproduct), and apple pomace—the "leftovers of leftovers", as Keith later recalled. [2] [3] The name was the result of a brainstorming session, which started with Keith's exhorting his team to "use their imagination" ( Fantasie in German), to which one of his salesmen, Joe Knipp, retorted "Fanta!". [3] Fanta ( / ˈ f æ n t ə/) is an American-owned German brand of fruit-flavored carbonated soft drinks created by Coca-Cola Deutschland under the leadership of German businessman Max Keith. There are more than 200 flavors worldwide. Fanta originated in Germany as a Coca-Cola alternative in 1940 due to the American trade embargo of Nazi Germany, which affected the availability of Coca-Cola ingredients. Fanta soon dominated the German market with three million cases sold in 1943. The current formulation of Fanta, with orange flavour, was developed in Italy in 1955.